(source: Intellectual Property Coperation of Malaysia) The effects of Covid-19 have no doubt been felt worldwide and across many business sectors. But more importantly, the force of intellectual property rights has never affected the world more. Although the numbers of filings for IP applications are lower post-pandemic as illustrated above, the amount of filings…
Distinctive packaging can drive sales, but it can also lead to knockoffs. One of the many ways that companies add value and recognition to their brand is by the distinctive packaging of their products. Memorable packaging can crystallize your product and your brand in the minds of your customer. Imitation may be the sincerest form…
In these recent years, you may recognise a similar pattern. We are presented with statistics which show that most high-profile “New Age” companies such as Facebook, Netflix and Booking.com do not own a lot of physical assets. For instance, Netflix does not own most of the content made available to be streamed online and Booking.com…
